Have you ever distributed a press release? And if you did, did you get the response you were hoping for?
A big part of scoring the coverage you need is knowing what’s really “news.” There are lots of factors to consider, but timing, audience, and topic are all important elements. A topic that’s interesting to your team might not be considered “news” to the media member you’re contacting. Or you might have a really interesting update to share, but the timing just isn’t quite right. Understanding how these things translate outside your own office can make all the difference.
David recently had the chance to talk about the nuances of discerning what’s news with our friends at Hypepotamus. Although this article is targeted toward startups, it’s a great read for any business owner considering leveraging earned media as a part of their growth plan.
Check it out here. And if you’d like to learn more about how to write (and distribute) a great press release, fill out the form below to get access to our guide!
